From Job Seekers to Job Creators: Game's Impact on Entrepreneurship Awareness
‘Game’ is focused on transforming the working culture in the country. The brand looked forward to promoting entrepreneurship as a career choice and mobilizing action to address the challenge of job creation in India.
The campaign generated a nationwide ripple, reaching over 4.8 million people, with 90,000+ people witnessing the event live and 4,200+ people engaged. It received positive reactions from news publishers organically and was featured by many online publishers. Countless young Indians were inspired to consider entrepreneurship a viable career choice, achieving the campaign objective.