A friend in need is a friend indeed
MamaLift provides support to women who experience postpartum depression and aims to be recognized as their trusted companion. The brand’s objective was to position itself as every woman's best friend by promoting its offerings through social media posts.
MamaLift became a trusted source of information and support for women affected by postpartum depression. New mothers found motivation and confidence through the posts to get through this challenging phase. MamaLift also saw an increase in sign-ups and customer retention as a result of the activity.