Case Study

Content Marketing/Social Media


A friend in need is a friend indeed

MamaLift provides support to women who experience postpartum depression and aims to be recognized as their trusted companion. The brand’s objective was to position itself as every woman's best friend by promoting its offerings through social media posts.

  • Our approach aimed to make the brand and its offerings synonyms to each other and create top-of-mind recall among women affected by postpartum depression.
  • We designed content buckets that empowered and reassured them. The posts included stories of real women who overcame similar struggles and provided information about nutrition, positive habits, and self-belief.

The Result

MamaLift became a trusted source of information and support for women affected by postpartum depression. New mothers found motivation and confidence through the posts to get through this challenging phase. MamaLift also saw an increase in sign-ups and customer retention as a result of the activity.

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