Oros Health
Finding Support, Anytime: Oros Health's Anonymous Support Platform
Oros Health was created to help those seeking support and guidance on mental health from other real users through real-time group messaging. The brand wanted to be identified as a safe, non-judgmental, and anonymous space to discuss and understand more about mental health.
- We positioned Oros Health as “Your 2 AM friend” to encourage individuals to seek help and create a sense of community and belonging irrespective of time.
- We focused our digital and content marketing efforts on the platform’s key differentiators such as anonymous group messaging.
- We built a community and created awareness about the platform being a supportive, non-judgmental space.
The Result
The campaign helped Oros Health with 10K+ app downloads and increased the community reach by 22.4Mn+.
