Case Study

Digital Marketing


From Concept to Reality: Youkraft's Journey to Becoming a First-hand Choice for Home Improvement

Youkraft is an e-commerce platform that aims to bridge the gap between you and your interior space. They wanted to establish themselves as the one-stop shop for all your home improvement needs by building salience and demand around various service offerings.

  • We bifurcated the audience personas and used targeted media tactics that resonated with them to generate widespread awareness about the brand’s various service offerings.
  • We built and fostered a strong community around the brand by ensuring 24/7 availability and engaging with customers across platforms.

The Result

Youkraft achieved 50K+ app downloads which resulted in 25 Lac+ sales. The brand managed to increase its search presence online significantly from 10 to 1000 per month, with a reach of 1.2 Cr.

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