Back in Business: Forum Mall's Relaunch Success Story
Forum Mall in Bengaluru found itself facing a significant gap between what it offered and what its audience wanted. They decided to close their doors to the public in 2019 to re-evaluate their company values and direction. They reached out to us for assistance in creating a comprehensive digital-first strategy to relaunch their brand in 2022.
Forum Mall's relaunch achieved impressive results. The campaign generated 6 million impressions with 2.5 million reach in the first month and 44.13% engagement on their page. The success of the relaunch highlighted the importance of prioritizing personal connections and emotions in shaping effective marketing strategies and driving customer loyalty.