In 140 characters or less, Twitter has revolutionized the way we communicate online. We’ve moved from writing lengthy letters to shorter, crisper emails. And today, a sentence or two is enough to make an impact. But if you think Twitter’s purpose is limited to fun and entertainment, wait till you see what it can do for your business!
Being active on Twitter can help you:
Any Social Media Marketing Agency will tell you that, Twitter chats are a great way to cement your brand’s relationship with existing and potential customers. Do it right, and you’ll have no trouble tapping into the pulse of the community.
But first, let’s address one very basic question.
What in the name of Social Media is a Twitter chat?
Isn’t the primary purpose of Twitter just… tweeting? On the surface, yes! However, to convert plain ol’ tweeting into a live chat, there are several elements that come into play:
Mastering Twitter chats, one step at a time!
Now that you have the ‘what’ and the ‘why’, let’s jump into the ‘how’. Here’s a step-by-step guide to help you organize a Twitter chat.
Step 1: Introspect
Ask yourself if Twitter really is the right platform to engage with your audience and identify how it can contribute to your social media strategy.
Step 2: Pick up the skills
A Twitter chat is very different from a classroom debate so it pays to learn the right lingo and etiquette. Follow relevant live chats hosted by others and use this opportunity to network with influencers and industry leaders. And don’t forget to invite them to your live chat!
Step 3: Nail the timing
Whether you’re delivering a punchline, baking a souffle, or hosting a live chat on Twitter – timing is everything. To attract more participants, plan these parameters – the frequency and consistency of your live chats as well as the time and day.
Step 4: Choose your hashtag
Choose a hashtag that is concise, relevant, low on character count, and more importantly, free of acronyms or abbreviations.
For instance, when discussing the effects of demonetization:
Step 5: Promote your live chat
Once you’ve announced the live chat, schedule periodic tweets a few days in advance to keep participants in the loop. This will give you enough time to spread the word.
Step 6: Raise the curtains
Before you ‘go live’, schedule not more than five questions spaced 7-10 minutes apart. Ensure that all participants use the designated hashtag to help you retweet top answers, offer targeted responses, and encourage follow-up questions.
Now that you have the tools to host a successful one, it’s time to let your business shine! And remember, the art of a Twitter live chat is an evolving one – there are no right or wrong ways to go about it.